The BNP Paribas group established itself in Algeria in 2002.
Since 2008, we have been supporting the bank's development on its market through a global action and multiple communication vectors.
We carry out national campaigns to promote the bank's products and services: creation, purchase of offline and online media spaces, production, follow-up and implementation.
For example, the October 2020 campaign was aimed at healthcare professionals. Based on a concept in line with the BNP Paribas brand, we deployed various communication media (poster, leaflet) and at the same time organized a game on Facebook to energize the community, which has over 44,500 subscribers: https://www.facebook.com/BNPParibasElDjazair
We also design institutional communication materials. This year, we produced the last annual report, the one for 2019.
For internal events, we deploy communication tools that allow the bank to address its employees in a qualitative way.
In September, for example, the bank organized a major internal event on employee mobility: Mobility Days. For this occasion, we created a video to present the different actions of this event.
Whatever the communication objective, we make sure to preserve the bank's quality positioning.